The
Semiotics of Hair
Casually exchanging
banter with my barber, Toni, some weeks ago and at the same time strenuously
endeavouring to steer the conversation away from matters meteorological
or televisual, we happened upon the grand compromise of an exchange
of views regarding the relative merits of hairstyles he had been called
upon to 'create' throughout his long and distinguished career.
Over the years,
in his plain, simple, brutish, tradesmanlike way, what Toni had stumbled
upon was somewhat akin to my own in-depth investigations into, and application
of, the teachings of those grand masters of semiology Ferdinand de Saussure,
Umberto Eco and Roland Barthes. Although there is still a strong trend
in English thinking that sees such methodology as so-much continental
tommyrot, casual readers should bear with me and witness for themselves
the acute social insight that one may gain from the calm, objective
appraisal of a man's coiffure. When a fellow walks into a barber's shop
and demands a particular follicular configuration, he brings with him
the psychic baggage of his hopes, fears, loves, disappointments and
current state of mind. The plumage that he chooses to exhibit upon his
bonce is as telling and as individual as his genetic makeup, his fingerprints
or the contents of his trouser pockets. So, gentle reader, step with
me along a road of discovery that will both enchant and act as an invaluable
insight for use socially, in business and for pleasure.